Joseph's CV
Joseph Aldrich Fernandes
Brand Management & Client Servicing Executive
Profile summary
Dedicated Brand Management and Client Servicing Executive with 3 years of professional experience across 5 organizations, bringing multilingual capabilities and GCC regional experience. Proficient in strategic brand planning, campaign execution, cross-functional collaboration, and client relationship management. Delivered multi-platform content strategies that increased follower bases and engagement rates while maintaining high audience response standards. Committed to aligning social strategy with publicity campaigns and maintaining consistent brand messaging across diverse portfolios.
Career highlights
Digital Brand Strategy: Managed digital marketing operations and planned monthly content calendars, overseeing brand strategy alignment and stakeholder communication across salon branches at Versailles Salon and Spa.
Audience Growth And Engagement: Built organic multi-platform content strategies that increased follower base by 25 percent and engagement rate by 40 percent while maintaining a 95 percent plus response rate at Postcard Media.
Account Operations Management: Directed account operations for major production house accounts and celebrity portfolios, managing client communications and designing client-facing presentations at Entropy Digital.
Digital Marketing Certification: Completed the Google Fundamentals of Digital Marketing certification to support foundational knowledge in digital marketing practices.
Key skills
Professional experience
Managed digital marketing operations, overseeing internal stakeholder communication and brand strategy alignment across all salon branches. Handled customer acquisition channels and tracked campaign performance using analytics tools to deliver regular stakeholder reports.
- Served as primary point of contact for internal stakeholders and marketing partners to maintain brand messaging consistency across every salon branch.
- Planned and executed monthly content calendars and brand strategy across Instagram and Facebook.
- Shot and produced reels to increase brand visibility.
- Handled customer inquiries and booking management through digital platforms, supporting client acquisition and satisfaction.
Executed client account management across multiple portfolios, shaping tailored brand positioning and content approaches while coordinating directly with graphic designers and internal teams to maintain workflow efficiency.
- Analyzed social media trends to prepare engagement reports and maintain client service standards.
- Delivered campaign assets on schedule through cross-functional team coordination.
Directed account operations for major production house accounts and high-profile celebrity portfolios. Managed direct client communications and aligned social strategy with publicity campaigns for marquee productions within an agency environment.
- Designed client-facing presentations highlighting campaign strategy, initiatives, and results.
- Contributed to new business pitches with impactful presentations.
Directed multi-platform communication plans and coordinated content pipelines, overseeing daily audience engagement and client approval workflows across creative projects.
- Built organic multi-platform content strategies that increased follower base by 25% and engagement rate by 40%.
- Engaged daily with audiences, maintaining a 95%+ response rate that reinforced client brand reputation.
- Processed global e-commerce orders and managed customer refund requests.
- Mitigated fraud risk across online store transactions during the August 2021 to February 2022 period.
Education
Certifications
Languages
English · Fluent
Hindi · Fluent
Marathi · Basic
French · Basic